Design Situation
Advertising is a multimillion pound industry.Advertising includes logos, packaging, point of sale display, websites and television campaigns.International companies from ford to McDonalds spend millions of pounds each year on advertising.Even smaller companies spend large amounts of their budget on good advertising campaigns.
Design Breif
I am redesigning the logo of Adidas. While i am redesigning the Adidas logo i am also going to redesign packaging that Adidas use for their products. The sort packaging i am going to be redesigning is the Adidas shoe box.
Initial Specification
- Be aesthetically pleasing
- Make the product more appealing to customers and better than rivaling companies
- It should protect the shoe
- It should also be envirmentally freindly
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