Rebrand of Company Logo

In this Product design Post i am going to be redesigning a major company logo. The company i am going to be redesigning the Adidas Logo.

Adidas was created in the year 1924 and was properly registered in 1949 by Adolf Dassler. Adidas sponsers and supports many sports like Golf, Football, Tennis, and many other sports. The main item of clothing that they specialise in is foot wear in sports but also create many other items of clothing such as Sun Glasses, Head wear, Clima Cool (shirts), Trousers and obviously shoes. Adidas in many sports buy out different companys who create things for the sport, for example ; Adidas have recently brought a company called Taylormade which is one of the biggest golf club making brand in the world. Of course like many major sports brands they have rivals, One of their biggest rivals would have to be Nike, Who compete with in possibly every sport.

Logo

The three stipes of the adidas logo was created in 1951 and was designed by a finnish company Karhu Sports. My ideas for the Redisigning of the Adidas logo is that i am going to keep the original three stripes but try to manipulate it in away to make it possibly more groovy or keep it looking professional and redisign it to make it look more modern. By doing this i may have to make it look more clear. The way i am going to include the three stripes is possibly by including it in the name or striking through it hopefully making it all in all better and maybe more eye catching.